The age on the box is a starting point, not a rule. Here is how we actually match a toy to a child — by what they're working on, not just how old they are.
The toy that lights up and plays a song entertains a child for an afternoon. The plain set of blocks entertains them for years. Here's the reason.
A shortlist of the gifts our staff quietly buy for their own families — the ones that survive the first week and stay in the rotation.